According to market sources, due to private equity firms' acquisition offers failing to meet the expected valuation of 2 billion dollars, Coca-Cola has officially shelved the plan to sell Costa Coffee.

After abandoning the sale plan, this beverage giant is now focusing on organizational restructuring and operational optimization to enhance the profitability of Costa Coffee’s omnichannel business. All bids from prospective buyers failed to meet Coca-Cola’s valuation target; as a result, the company halted the sale of Costa Coffee. In 2018, Coca-Cola acquired this coffee chain brand for more than 5 billion US dollars. Coca-Cola has decided to abandon the sale proposal and instead integrate Costa’s various operations, cancel its “Global Ventures” division, and directly assign Costa to regional management, with a priority on upgrading business in the European and Chinese markets. This restructuring aims to address multiple industry challenges, including continuously rising costs, fluctuations in coffee bean prices, and changes in consumer habits.