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Don't Be Misled by "Instant Purchase, Instant Access": Pro Series Zero Wait Has Been the Norm for Years, UBS Maintains Apple (AAPL.US) Target Price at $340

Don't Be Misled by "Instant Purchase, Instant Access": Pro Series Zero Wait Has Been the Norm for Years, UBS Maintains Apple (AAPL.US) Target Price at $340

智通财经智通财经2026/11/12 03:11
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The waiting time for iPhone 18 Pro is approaching zero, and Duo deliveries are scheduled until the end of January. UBS maintains its forecast for iPhone revenue in the December quarter at $95.1 billions, representing a year-on-year increase of 11.5%.

Jintong Finance APP notes that, according to UBS data, wait times for Apple (AAPL.US) iPhone 18 series models have continued to decrease over the past week, with the Pro models now nearly available for immediate delivery.

Data from UBS tracking the availability of iPhones across more than 30 markets shows that the average wait time for the iPhone 18 Pro has shortened by two days compared to the previous period, now approaching zero; the wait times for the Pro Max and iPhone Duo have each decreased by seven days.

However, UBS stated that the iPhone 18 Duo is still in short supply, with delivery dates now postponed to the end of January.

The average wait time for the Pro Max is about seven days; by comparison, the iPhone 17 Pro Max was eight days, and the iPhone 16 Pro Max was one day. The Pro models require virtually no waiting, similar to their predecessors.

UBS notes that these availability trends are largely consistent with last year’s overall pattern and are not enough to revise its iPhone sales forecasts. The bank expects wait times for Pro models to remain near zero, while the wait times for Pro Max and Duo should continue to decline.

UBS analysts said, “In our view, if wait times for older models rise, or there is a significant change in the Duo data next week, it may signal a shift in consumer behavior.”

The bank maintains its forecast for the December quarter, expecting iPhone revenue of $95.1 billion, an increase of 11.5% year-over-year; shipments of 87 million units, a decrease of 3.3% year-over-year.

For fiscal 2027, UBS expects iPhone revenue to reach $281.4 billion, up 10.7% year-over-year; shipments of 262.5 million units, a slight increase of 0.6% year-over-year.

UBS maintains its target price of $340 for Apple stock, which represents approximately 31 times its estimated 2028 earnings.

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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