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According to sources familiar with the matter, Starbucks recently underwent a round of workforce reduction, cutting around 60 positions at its Hong Kong office and approximately 120 positions at its London office.

According to sources familiar with the matter, Starbucks recently underwent a round of workforce reduction, cutting around 60 positions at its Hong Kong office and approximately 120 positions at its London office.

老虎证券老虎证券2026/06/19 19:39
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This adjustment is seen as part of the global coffee chain giant's effort to optimize its global operating structure and improve efficiency. The company stated that this is a regular part of its ongoing evaluation and adjustment of operations to support its long-term growth strategy, aiming to reallocate resources to key growth areas. Despite the personnel changes, Starbucks reaffirmed its unchanged commitment to the relevant markets and will continue to focus on providing a high-quality experience for customers. Market analysts believe this move reflects the dining and retail industry's increasing focus on streamlining operations and enhancing efficiency when faced with cost pressures and growth challenges.
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