XRP price has struggled to move higher even as XRP exchange traded funds continue to see strong interest. This has confused many investors, especially with growing headlines around institutional demand and ETF inflows.
On Paul Barron Podcast, analyst Zach Rector said the lack of price movement is frustrating but not surprising. According to him, the market is going through a “sell-the-news” phase that often follows major ETF launches.
Rector explained that ETF demand has not directly pushed XRP’s public market price higher because most ETF purchases are happening over the counter, not on public exchanges.
“In November, about $803 million flowed into XRP ETFs,” Rector said. “At the same time, around $808 million worth of XRP was sold on centralized exchanges.”
Because XRP’s market price is set on public exchanges, selling pressure there has canceled out the ETF demand happening privately.
Rector said nearly $808 million left centralized exchanges in November as investors sold XRP for dollars or stablecoins. This selling pressure kept prices down even as ETF interest increased.
“When ETF inflows move onto exchanges, that’s when things change,” he said. “That’s when buying becomes aggressive.”
Rector pointed to past market data to explain why XRP can still move quickly when sentiment turns positive.
In November 2024, XRP’s market cap expanded by nearly $100 billion in one month due to strong inflows. In contrast, November 2025 saw a $41 billion drop in market cap due to exchange outflows.
“This shows how fast XRP can move when buyers step in,” Rector said.
When asked directly whether XRP could ever fall back to $1, Rector was clear.
“Not a chance,” he said. “It would take a massive black swan event.”
He added that the market now has deep liquidity, strong passive buying, and many long-term holders waiting to buy on dips.
Rector said large buy orders are already stacked near current support levels.
“I have a buy order at $1.91,” he said. “If we break $1.90, we could retest $1.80, but below that is very hard.”
He pointed out that XRP has been setting higher lows all year, with key levels around $1.60 in April, $1.77 in October, and $1.81 in November.
