Kalshi becomes CNN's official partner, integrating prediction market data into programming

Prediction markets platform Kalshi announced today that it is becoming CNN's official prediction markets partner.

In an announcement, Kalshi said its prediction market data will be used as a "powerful complement" to CNN's reporting, where its newsroom, data and production team will be given access to Kalshi's information about real-time probabilities of future cultural and political events.

Led by CNN Chief Data Analyst Harry Enten, Kalshi data will be integrated across CNN programming, the announcement said. A new Kalshi-powered real-time news ticker will also run during segments featuring the platform's data.

"[Kalshi] has become the definitive source for staying informed about the future and is used by reporters, politicians, pundits, Wall Street, and Main Street," the platform said.

Rivaling platform Polymarket's CEO Shayne Coplan said in a recent interview with 60 Minutes on CBS News that prediction markets are currently "the most accurate thing we have as mankind" when it comes to predicting future event outcomes.

The two leading prediction market platforms have gained significant amounts of traction this year, with their combined cumulative volume exceeding $45 billion. Google Finance, Yahoo Finance, Robinhood, Intercontinental Exchange and other major players have partnered with these platforms, signifying their growing mainstream acceptance.

However, the prediction market sector still faces criticism that it is closer to sports betting. Kalshi was recently hit with a nationwide class action lawsuit, which accuses the platform of operating an unlicensed sports betting service while falsely advertising better odds than traditional sportsbooks.