Williams-Sonoma drops lawsuit against Quince over 'dupe' products

By Blake Brittain

Nov 4 (Reuters) - Williams-Sonoma WSM.N has asked a California federal court to dismiss its lawsuit against online retailer Quince over its alleged "dupes" of Williams-Sonoma products.

• The home-goods seller accused Quince of false advertising last year for selling allegedly inferior copies of Williams-Sonoma products while assuring customers that they were "Like Williams-Sonoma, but half the price"

• US District Judge Edward Davila ruled against Williams-Sonoma in September after finding that Quince's ads were not misleading, but gave Williams-Sonoma permission to amend its claims

• Williams-Sonoma filed a motion to dismiss the case without prejudice on Tuesday, which means it could still be refiled

• Spokespeople for Williams-Sonoma did not immediately respond to a request for comment on the filing

• Founded in 2018, Quince says its mission is to "create products of equal or greater quality than the leading luxury brands at a much lower price"

• "These were serious allegations against a company that's challenging the traditional retail model," Quince head of legal Joel Dion said in a statement on Wednesday. "We stand behind our products, our advertising, and the value we deliver to consumers."

The case is Williams-Sonoma Inc v. Last Brand Inc d/b/a Quince, US District Court for the Northern District of California, No. 5:25-cv-10118

For Williams-Sonoma: Nathan Shaffer of Orrick, Herrington & Sutcliffe

For Quince: Baldassare Vinti of Proskauer Rose

Read more:

Williams-Sonoma sues Quince over sales of 'dupe' products

(Reporting by Blake Brittain in Washington)