Market Chatter: Netflix Customers Opening App Less, Spending Less Time Watching

02:36 PM EDT, 10/26/2026 (MT Newswires) -- Netflix (NFLX) customers are opening the app less compared with a couple of years ago and spending less time watching, Bloomberg reported Monday, citing sources familiar with the matter. The share of US subscribers who did not open the app climbed 16.6% in Q3 from a year ago, the report said, citing Apptopia data. However, the decline in usage has been modest, and price increases have not resulted in any abnormal spikes in cancellation, according to the report. Netflix did not immediately reply to a request for comment from MT Newswires. (Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.) Price: 63.08, Change: -2.77, Percent Change: -4.21