Stagwell Acquires Publisher Ad Tech Firm Freestar

11:47 AM EDT, 10/26/2026 (MT Newswires) -- Stagwell (STGW) said Monday it has acquired publishing advertising services firm Freestar to bolster its Owned Media portfolio, improve audience intelligence and establish a more streamlined supply roadmap. Under the deal, Freestar will integrate with the Stagwell Media and Commerce segment, which continues to expand its media capabilities, according to a statement. The transaction will also strengthen the company's Future of News initiative, which focuses on bringing together publishers, marketers, and journalists to support the evolving news industry, the company said. Price: 8.61, Change: -0.37, Percent Change: -4.12