Etsy Bans AI-Generated Recipes, Patterns From Marketplace

04:42 AM EDT, 10/23/2026 (MT Newswires) -- Etsy (ETSY) will ban the sale of AI-generated recipes, craft patterns and other instructional downloads as part of new rules to improve buyer trust and transparency on its marketplace, the company said Thursday. The company will also prohibit listings created by bots without human involvement and require sellers to include at least one unedited photo of the actual item being sold. Sellers must show a real finished product rather than an AI-generated or simulated image, Etsy added. The company will continue to allow AI-generated art if sellers play a clear role in creating it and disclose their use of AI, as buyers have increasingly struggled to identify AI-generated content, it said.