PepsiCo Extends Beverage Deal With Taco Bell -- WSJ
Dow Jones2026/10/22 15:03By Laura Cooper
PepsiCo has tightened its relationship with one of its most important food service clients, Taco Bell.
The food and beverage company said it has extended its agreement to supply Pepsi, Mountain Dew and other beverages at Taco Bell locations across the U.S. for the next 11 years. Taco Bell will also pour Pepsi products at its locations across Ireland, The United Kingdom and Thailand.
One drink that emerged from the partnership is Mountain Dew Baja Blast, which has grown to become a $1 billion brand for PepsiCo.
The news comes after KFC--once owned by PepsiCo--announced it would sell Coca-Cola products across the U.S.
This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).
(END) Dow Jones Newswires
October 22, 2026 11:03 ET (15:03 GMT)
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Starbucks (SBUX.US) Q4 U.S. business recovers beyond expectations, new fiscal year growth guidance slows to 4%
Starbucks reported Q4 revenue of $9.14 billion, falling short of expectations. Same-store sales in the U.S. rose by 7.7%. Adjusted EPS was $0.80, exceeding forecasts.
Report: ECB officials tend to favor a rate hike in December, with inflation outlook being the key variable
According to media reports, officials from the European Central Bank generally believe that, based on current data and the economic impact of the Middle East war, if the inflation situation does not improve, the European Central Bank will raise interest rates by 25 basis points in December. Currently, the market is pricing an 85% probability of a 25 basis point rate hike by the ECB in December. Analysts note that although the ECB has left room for another rate increase in December, the Governing Council is laying the groundwork to end the current tightening cycle.
Crypto prices
More
