Omnicom's Credera Signs Five-Year Collaboration Agreement With AWS

10:14 AM EDT, 10/20/2026 (MT Newswires) -- Omnicom's (OMC) Credera said Tuesday it signed a five-year agreement with Amazon's (AMZN) Amazon Web Services to modernize marketing infrastructure and accelerate AI adoption. The collaboration will target six sectors across North America, Europe and Asia-Pacific, including consumer goods, energy, healthcare, automotive, public sector, and media and entertainment. The initiative will combine AWS technology with Omnicom's Omni platform to unify customer data, enhance advertising and expand enterprise cloud adoption. Credera cited previous projects that increased consumer marketing return on investment by 30%, boosted purchase rates by 92% and shortened an airline's cloud migration from 3.5 years to less than 18 months. Omnicom shares were up 1.8% in Tuesday trading. Price: 80.87, Change: +1.43, Percent Change: +1.80