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Updated Version 1 - Memo Shows Apple Appoints Insider Steve Smith as New Head of Mergers and Acquisitions

Updated Version 1 - Memo Shows Apple Appoints Insider Steve Smith as New Head of Mergers and Acquisitions

路透社路透社2026/10/08 19:56
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According to a memo obtained by Reuters on Thursday, Apple has appointed internal executive Steve Smith as head of mergers and acquisitions, and moved Adrian Perica to the services division. The memo, written by Eddy Cue, head of services, states that Perica has more than 17 years of extensive experience in Apple’s M&A and corporate development departments and has been overseeing iCloud, Fitness+, and News since 2023. Details from the memo specify that Perica will now be fully dedicated to the services leadership team and will report to Cue. Apple has not yet responded to Reuters’ request for comment regarding this personnel change. This adjustment is one of a series of recent management changes since the appointment of new CEO John Ternus. “We have grand plans for our services business, and I’m delighted to have more of Adrian’s time,” Cue wrote in the memo. The memo also says Smith will report to CFO Kevin Parekh. According to Bloomberg, the company has also promoted Carson Oliver to Vice President of the App Store, with Bloomberg reporting on this earlier in the day. On Thursday, Apple’s stock price rose by about 1.4%.

Increase of shares

- According to a memo obtained by Reuters on Thursday, Apple AAPL.O has appointed internal executive Steve Smith as head of mergers and acquisitions, while moving Adrian Perica to the services division.

The memo, written by services business chief Eddy Cue, states that Perica has over 17 years of extensive experience in Apple’s M&A and corporate development division, and has been responsible for iCloud, Fitness+, and News since 2023.

The details are as follows:

  • The memo says Perica will devote himself fully to the leadership team of the services division and report to Cue.

  • Apple did not immediately respond to Reuters' request for comment on this personnel change. The adjustment is one of the latest in a series of management changes since new CEO John Ternus took office.

  • "We have ambitious plans for the services business, and I’m thrilled to have more of Adrian’s time," Cue wrote in the memo.

  • The memo says that Smith will report to CFO Kevin Parelck.

  • According to Bloomberg, the company also promoted Carson Oliver to vice president of the App Store; Bloomberg first reported the news earlier that day.

  • On Thursday, Apple shares rose about 1.4%.


(To facilitate non-English speakers, Reuters provides automated translations of its reports in several languages. As automated translation may contain errors or lack necessary context, Reuters does not guarantee the accuracy of translated texts; they are offered solely for reader convenience. Reuters is not responsible for any damages or losses resulting from the use of automated translation.)

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