PAR unit Bridg rebuilds identity graph to 255 million verified US consumer identities
Bitget2026/10/07 11:31Bridg, a PAR Technology unit, rebuilt its proprietary identity graph to expand the data foundation behind PAR Intelligence. The multi-source graph holds 255 million verified U.S. consumer identities, covering more than 90% of the U.S. adult population. Upgrades add machine learning-driven matching, aiming to lift match confidence, improve data quality, reduce identity fragmentation. Bridg positions the platform to link more contactless transactions to customer profiles as traditional in-store identity signals weaken. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Par Technology Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20261007577424) on October 07, 2026, and is solely responsible for the information contained therein.
- Bridg, a PAR Technology unit, rebuilt its proprietary identity graph to expand the data foundation behind PAR Intelligence.
- The multi-source graph holds 255 million verified U.S. consumer identities, covering more than 90% of the U.S. adult population.
- Upgrades add machine learning-driven matching, aiming to lift match confidence, improve data quality, reduce identity fragmentation.
- Bridg positions the platform to link more contactless transactions to customer profiles as traditional in-store identity signals weaken.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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