SiriusXM Media hosts second annual Built With Audio ad tech event in New York
Bitget2026/10/06 22:00SiriusXM Media hosted its second annual Built With Audio event on Oct. 6, 2026, spotlighting its cross-platform ad tech strategy. Management highlighted an exclusive U.S. reseller deal for YouTube and YouTube Music audio-first inventory, lifting reach to 255 million unduplicated listeners. Beta campaign results showed YouTube Audio increased advertisers’ total unique reach by as much as 91% when added to existing audio buys. AdsWizz was positioned as the core platform, with SiriusXM Media saying it serves one in four open-ecosystem audio ads globally. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sirius XM Holdings Inc. published the original content used to generate this news brief on October 06, 2026, and is solely responsible for the information contained therein.
- SiriusXM Media hosted its second annual Built With Audio event on Oct. 6, 2026, spotlighting its cross-platform ad tech strategy.
- Management highlighted an exclusive U.S. reseller deal for YouTube and YouTube Music audio-first inventory, lifting reach to 255 million unduplicated listeners.
- Beta campaign results showed YouTube Audio increased advertisers’ total unique reach by as much as 91% when added to existing audio buys.
- AdsWizz was positioned as the core platform, with SiriusXM Media saying it serves one in four open-ecosystem audio ads globally.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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