Canadian Holiday Spending Seen Falling 11% as Consumers Cut Back, Shift Toward Local Products, PwC Says
MT newswire2026/10/06 15:3711:37 AM EDT, 10/06/2026 (MT Newswires) -- Canadians plan to spend an average of CA$1,487 this holiday season, down 11% annually, with travel spending expected to fall 14% as consumers stay closer to home, according to a report published by PwC. While spending intentions across most Canadian provinces are down, Quebec is the only place where spending plans are unchanged from the prior year, wrote PWC in the Monday report. Households with children remain a bright spot, planning to spend nearly twice as much as those without children and showing a stronger preference for experiences and screen-free, hands-on activities, PwC said. Buying Canadian is gaining importance, with 54% of consumers willing to pay more for a comparable Canadian-made product, up from 49% last year, it added. Just over one in 10 consumers plan to shop in the United States, down from 20% in 2024, and 72% are seeking alternatives to US-made products.
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