DoubleVerify Launches Attribution Measurement for ChatGPT Ads
MT newswire2026/10/05 11:4407:44 AM EDT, 10/05/2026 (MT Newswires) -- DoubleVerify (DV) launched attribution measurement for advertising on ChatGPT, the company said Monday. The feature allows advertisers to incorporate ChatGPT Ads as a touchpoint to assess their contribution to outcomes and overall return on advertising spend. Advertisers can evaluate the impact of ChatGPT Ads alongside other channels instead of viewing their performance in isolation, DoubleVerify said. DoubleVerify and OpenAI are also developing a brand suitability evaluation pilot, the company said. The pilot will allow partners to work with OpenAI to assess and inform brand suitability policies and guardrails in a controlled testing environment without accessing private user conversations, the company said.
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