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Google Integrates Meridian Framework Into NIQ Cadence Operating System

Google Integrates Meridian Framework Into NIQ Cadence Operating System

MT newswireMT newswire2026/09/30 11:09
07:09 AM EDT, 09/30/2026 (MT Newswires) -- Alphabet's (GOOG, GOOGL) Google integrated its open-source Meridian Marketing Mix modeling framework into NIQ Global Intelligence's (NIQ) NIQ Cadence compound artificial intelligence operating system under an expanded partnership between the companies, according to a Wednesday statement. The integration is intended to give marketers a single platform to measure marketing performance and act on optimization opportunities, NIQ said. NIQ has been a Meridian partner since 2025, according to the statement.
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