Viant expands Direct Access to enable deal-based CTV buying across major publishers
Bitget2026/09/24 13:03- Viant Technology expanded its Direct Access CTV supply-path product to support private marketplace and programmatic guaranteed deals.
- Rollout is live across major CTV publisher platforms, covering 94% of programmatic demand, based on Jounce Media data.
- Expansion extends Viant’s fee-free direct buying model to deal-based transactions, aiming to lift working media and improve supply transparency.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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