Conagra Future of Snacking report flags $198.2 billion US market shifts toward bold flavors, functional snacks
Bitget2026/09/23 13:05- Conagra Brands published its Future of Snacking 2026 report, sizing the U.S. snacking market at USD 198.2 billion.
- Snacking became the largest U.S. eating occasion, pushing demand for bolder flavors, functional benefits, or “permissible indulgence” positioning.
- Functional snacks reached USD 19 billion in retail sales, up 12.7% year over year; high-protein snacks generated USD 12.1 billion.
- “Clean-label” style snacks totaled about USD 69.4 billion; products positioned on specific nutrition benefits added USD 71.7 billion.
- Seed-oil-free demand lifted avocado-oil snack volumes 82% over three years; grass-fed meat snacks generated about USD 720 million annually.
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