Best Buy, Amazon expand Fire TV partnership, open ad inventory to Best Buy Ads
Bitget2026/09/23 11:01- Best Buy expanded a multiyear partnership with Amazon to open Fire TV ad inventory on Insignia TVs to Best Buy Ads.
- Beginning February 2027, Best Buy Ads will use Amazon Ads programmatic technology, including AI tools, to plan and optimize campaigns.
- Fire TV remains the exclusive TV software on all Insignia TVs produced by Best Buy; Best Buy remains the exclusive retailer, including on Amazon.com.
- Deal extends the companies’ 2018 tie-up, shifting beyond devices into connected TV advertising and measurement on tens of millions of TVs.
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