Interparfums signs exclusive worldwide fragrance license deal with PUMA
Bitget2026/09/22 20:15- Interparfums signed an exclusive worldwide license with PUMA to create, develop, produce, and distribute fragrances under the PUMA brand.
- First launch planned in 2027, positioning a new signature lifestyle fragrance to extend PUMA’s brand into beauty.
- Agreement runs through Dec. 31, 2037, giving Interparfums long-term rights to build a global PUMA fragrance franchise.
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