BBVA CEO Genç says bank outpaces rivals in AI adoption, targets hyper-personalized customer model

Bitget2026/09/22 14:57

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BBVA CEO Onur Genç said the bank is adopting AI faster than peers, aiming for a hyper-personalized, conversational operating model.
Blue, the customer assistant, is being developed into a financial assistant designed to better understand and anticipate client needs.
Genç said AI’s upside extends beyond cost efficiency, citing revenue potential from personalization, advice quality, and higher commercial productivity.
He highlighted balance-sheet momentum since December 2020, with the loan book up 62% in current euros versus 13% for European peers.
Genç said first-half 2026 ROTE reached 22.2%, citing stronger profitability versus a 15% peer average and rising shareholder payouts.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. BBVA - Banco Bilbao Vizcaya Argentaria SA published the original content used to generate this news brief on September 22, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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BBVA CEO Genç says bank outpaces rivals in AI adoption, targets hyper-personalized customer model

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