Instacart partners with Gopuff to add instant delivery to marketplace, expand ads reach
Bitget2026/09/22 13:04- Instacart struck a U.S. partnership with Gopuff that will add Gopuff’s on-demand offering to the Instacart Marketplace.
- Gopuff will fulfill orders placed via Instacart using its micro-fulfillment network, targeting delivery in as fast as 15 minutes.
- The deal expands Instacart’s advertising business as Gopuff adopts Carrot Ads to run ads on its own digital storefront.
- Instacart Ads campaigns will extend to Gopuff and BevMo! shoppers, broadening reach for more than 9,000 brand advertisers.
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