Meta's Stock Soars More Than 10% as New AI Agent Gathers Steam -- WSJ

By Meghan Bobrowsky

Meta Platforms investors are feeling upbeat after the company's buzzy rollout of its personal AI agent, Muse.

Shares in Meta's stock jumped more than 11% Monday.

The company two weeks ago released the easy-to-use AI assistant, and is seeing early signs of success. The app to access the AI agent reached No. 1 in Apple's App Store. Over the weekend, X was filled with posts by people praising their new agent.

Truist analyst Youssef Squali said in a note Monday that Muse could add an additional $28.5 billion for the company by 2030. While Muse is free to use, it also has two paid tiers for heavier usage: one for $20 a month and another for $100 a month.

"Muse is Meta's most consequential consumer product since the launch of glasses in 2023 and an important revenue driver over time, in our view," he wrote, calling it "the clearest attempt yet to build a non-ad revenue stream."

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(END) Dow Jones Newswires

September 21, 2026 13:53 ET (17:53 GMT)