Pinterest Launches Visual Search Ads Service for Brands and Advertisers

06:20 AM EDT, 09/17/2026 (MT Newswires) -- Pinterest (PINS) said Thursday that it is launching Visual Search Ads, a new service that lets advertisers reach consumers in Search Results and Pin closeups. The service intends to connect brands with users as they visually search and compare options, the company said. Visual Search Ads let advertisers bid for a top response and drive users directly to their websites, Pinterest said. Pinterest also unveils Pinterest Performance+ Priority Products, a new feature that gives advertisers control over which products to emphasize during key moments, the company said.