Sphere Entertainment Names Lyft an Official Rideshare Partner

08:31 AM EDT, 09/16/2026 (MT Newswires) -- Sphere Entertainment (SPHR) and Lyft (LYFT) signed a multi-year marketing partnership that names Lyft an official rideshare partner of Sphere, the companies said Wednesday. Under the partnership, Sphere will provide Lyft with prominent digital signs inside and outside the venue, along with a dedicated Lyft pickup and drop-off zone within Sphere's rideshare lot and in-app wayfinding, the companies said. The parties added that, as an official rideshare partner, Lyft will receive brand exposure at Sphere during live residencies, Sphere Experiences, and brand and marquee events. Sphere shares were up 1.1% in Wednesday's premarket activity.