Genius Sports Partners With Equativ, StackAdapt to Allow Ads Targeting Live Sports Moments

08:43 AM EDT, 09/10/2026 (MT Newswires) -- Genius Sports (GENI) has signed a new partnership with Equativ and StackAdapt that enables advertisers to activate campaigns during a live sports game that aligns ad messaging with the mood fans are experiencing, the company said on Thursday. The collaboration integrates Genius Sports' live game signals and audiences with Equativ's creative enhancement technology and StackAdapt's performance buying platform, according to a statement. The new service offers either ready-to-run ads which do not require any creative rebuild but can include live scores and match updates, or ads that dynamically adapt campaign messaging in real time to how a game is progressing, Genius Sports said. The offerings are currently available directly through StackAdapt via curated Deal IDs from Genius Sports and Equativ, Genius Sports added.