What to Expect From Apple's New Foldable iPhone -- WSJ

By Rolfe Winkler

$2,200

The new foldable iPhone from Apple will start at that price, according to an estimate from research firm IDC. The Pro line of iPhones could jump in price by $200, according to a Wall Street Journal analysis earlier this year.

Apple will stage its most consequential product event in years this afternoon, debuting a truly new iPhone alongside its new chief executive John Ternus.

Apple watchers expect the company to raise iPhone prices because the cost of memory and storage chips inside the smartphone has quintupled since last fall. Read more here.

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(END) Dow Jones Newswires

September 09, 2026 12:41 ET (16:41 GMT)