Apple's iPhone Rally Might Have to Wait -- WSJ
Dow Jones2026/09/09 15:40By Shradha Dinesh
A big tech unveil hasn't drummed up day-of market enthusiasm for Apple stock in years, but the picture tends to get brighter in the longer-term.
The iPhone maker has lagged behind the broader S&P 500 index on five consecutive iPhone launch days. (It's currently on pace to trail the benchmark again this year.)
Bank of America said most iPhone launches also result in positive share price performances 60 days later.
Apple, led by new CEO John Ternus, is expected to announce a foldable iPhone today, which analysts say could be its most expensive model yet.
This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).
(END) Dow Jones Newswires
September 09, 2026 11:40 ET (15:40 GMT)
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