Brown-Forman Hopes Jack Daniel's Tennessee Blackberry Can Buoy Whiskey Business -- Market Talk

1002 ET - Brown-Forman is counting on Jack Daniel's Tennessee Blackberry whiskey to buoy its business as consumers are pulling back on alcohol consumption. Sales of the beverage partially offset declines of Jack Daniel's Tennessee Honey and Gentleman Jack, generating flat overall whiskey revenue during the most recent quarter. Brown-Forman has been expanding the brand to launch across international markets. "Jack Daniel's Tennessee Blackberry helped offset pressures elsewhere in the business and demonstrates our ability to create new opportunities for growth even in a challenging operating environment," Chief Executive Lawson Whiting says in the earnings release. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

September 02, 2026 10:02 ET (14:02 GMT)