Brown-Forman Says Macro Challenges Will Keep Denting Sales -- Market Talk

0945 ET - Brown-Forman is struggling with challenges in its core business amid what it calls a challenging operating environment. The company says it expects macroeconomic pressures and geopolitical instability to continue hurting consumer behavior and alcohol consumption through the rest of the fiscal year. This comes as F1Q sales decreased 1%, driven by a drop in tequila sales and flat whiskey sales. Brown-Forman climbs 5.5% in early trading. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

September 02, 2026 09:45 ET (13:45 GMT)