Brown-Forman Says Pre-Mixed Cocktails Are a Bright Spot -- Market Talk

0935 ET - Brown-Forman says innovation and new types of products are helping to offset sluggishness in its core alcohol business. Sales from the company's ready-to-drink portfolio, which includes pre-mixed cocktails, rose 20% in the latest quarter. That offset pressures elsewhere in the business, including a 12% drop in tequila sales, Brown-Forman says. The trend mirrors Molson Coors, which said in August it was investing more in its drink mixers and canned cocktails to jump on momentum in those businesses. Brown-Forman is up 3.5% in early trading. (katherine.hamilton@wsj.com)

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September 02, 2026 09:35 ET (13:35 GMT)