Kontoor Brands Targets $1.1 Billion in Helly Hansen Revenue by 2030

05:59 AM EDT, 09/02/2026 (MT Newswires) -- Kontoor Brands (KTB) said Wednesday it is targeting more than $1.1 billion in revenue from Helly Hansen by 2030 as it pursues global expansion of the premium technical apparel brand. The $1.1 billion revenue target represents a compound yearly growth rate of around 10% from $675 million in pro forma fiscal 2025 revenue, the company said. Kontoor also aims for Helly Hansen to generate more than $500 million in cumulative cash through 2030. Helly Hansen's growth strategy will focus on expanding in the US through wholesale and direct-to-consumer channels, scaling in the premium outdoor market and expanding its European workwear business into North America, the company said. Shares of Kontoor were up more than 1.2% in pre-bell activity on Wednesday.