'The Odyssey' Has Transformed IMAX's Positioning, Growth Potential -- Market Talk
Dow Jones2026/08/31 14:591059 ET - Christopher Nolan's "The Odyssey" has been a game changer for IMAX, Benchmark analyst Mike Hickey says in a research note. The film's IMAX cumulative total box office gross has reached nearly $450 million, an unprecedented figure that will likely continue to climb after the movie is released in Japan next month, he continues. "'The Odyssey' should support what we expect to be an exceptionally strong 3Q26 for IMAX," Hickey says. "More importantly, we believe the film's success could rewire filmmaker and studio behavior by demonstrating the commercial value of designing and shooting major event films for IMAX." The movie's IMAX performance could be transformative to the company's long-term positioning and growth potential, especially after WSJ reported in May that IMAX was exploring a sale. IMAX is up 77% over the past 12 months. (connor.hart@wsj.com)
(END) Dow Jones Newswires
August 31, 2026 10:59 ET (14:59 GMT)
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