Gap Says Old Navy's Incoming CEO is Helping Soothe Marketing Woes -- Market Talk

1935 ET - Gap CEO Richard Dickson says Old Navy's incoming CEO Michael Francis, a retail veteran who previously led marketing at Target, is already helping to bolster a key area of recent weakness for the brand. Part of Old Navy's recent weakness was driven by marketing shortfalls that led traffic to slow, Dickson says. Francis has been helping with the brand's fall marketing and sharpening product storytelling, which is already leading to improved results, Dickson says. "He's already had meaningful impact," Dickson says during a call with analysts. "The marketing execution you see happening right now, he's had a handprint on." (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

August 27, 2026 19:35 ET (23:35 GMT)