FutureSports Co-founder: Institutions Have High Demand for New Sports-Related Futures Hedging Tools
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According to Odaily, Bloomberg ETF analyst Eric Balchunas posted on X that exchanges are also betting that institutions will use new futures contracts to hedge against potential losses related to sports. FutureSports co-founder Leigh Taylforth stated that potential participants such as stadium owners and operators, sports sponsors and endorsers, insurance companies, sportswear manufacturers, and league broadcasting partners have a strong demand for these unique new contracts as hedging tools.
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