Drift announces rebranding to Velocity and advances relaunch, positioning itself as a next-generation perpetual contracts trading platform

BlockBeats news, on July 1, according to official sources, the perpetual contract trading platform Drift announced today that it has officially rebranded as Velocity, stating that this brand upgrade aims to reflect its development of a new-generation trading platform architecture. The team emphasized that in the perpetual contract market, execution speed and directional judgment are crucial; the name “Velocity” is intended to convey trading speed and market momentum, while also marking the platform's entry into a relaunch phase.

According to the official announcement, this renaming also represents a clear demarcation in the product roadmap: the new platform will adopt a more transparent system architecture, stronger security infrastructure, and a clearer product positioning. Currently, Velocity is advancing its rebuilding process and plans to open a private beta to select partners and traders in the coming days to validate the stability and performance of the new generation Solana-based perpetual contract trading system.