The Australian Competition and Consumer Commission (ACCC) noted that between November 2023 and August 2025, Amazon AU included five contract terms in its Prime membership agreements with over one million annual subscribers that the regulator claims are unfair.

The ACCC's allegations focus on the potential harm these terms may cause to consumer rights. The regulator believes that the relevant clauses create a significant imbalance in the allocation of rights and obligations, granting Amazon excessive unilateral powers while possibly imposing unreasonable restrictions or exemptions on responsibilities it should bear. If such clauses are deemed invalid, it could affect Amazon’s user agreement framework in the Australian market.This matter highlights the importance of consumer protection in digital platform subscription service contracts. As the subscription economy expands globally, regulators are paying increasing attention to unfair business practices that may be hidden in such long-term agreements. For Amazon, this is not only a specific regulatory challenge in the Australian market, but it may also serve as a reference for contract review in other markets worldwide.