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Micron executive criticizes Apple's pricing strategy: chip costs increase by $45, end-product prices raised by $250

Micron executive criticizes Apple's pricing strategy: chip costs increase by $45, end-product prices raised by $250

格隆汇格隆汇2026/06/27 01:07
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Glonghui, June 27 – According to Shanghai overseas financial investment social media influencers, Micron Technology executives openly criticized Apple’s pricing model: For more than a decade, Apple has purchased memory chips at $5 each, simply packaged them, and then sold storage upgrades to consumers at $99, even mocking Micron for trying to raise the unit price to $7. Now, with the chip purchase price rising to $50, Apple directly charges consumers an extra $250, transferring the increased cost burden onto users multiple times over.
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