Institution: Europe’s smartphone shipments fell 6% year-on-year in the first quarter of 2026

The memory price crisis has started to impact major smartphone manufacturers, with many brands either raising the prices of new products or reducing their configurations. Additionally, the outbreak of war in Iran has pushed energy prices to soar, further dimming economic growth prospects. These dual negative factors are suppressing consumers' willingness to purchase smartphones, and by the end of this quarter, market consumption weakness has become particularly evident.