William Li of NIO: The automotive industry faces significant material cost pressures; prices will remain stable with reasonable growth

```htmlGolden Ten Data reported on May 21 that on the first quarter 2026 earnings call, NIO founder, chairman, and CEO William Li stated that this year’s overall rise in raw material prices, as well as chips and memory—especially memory chips—has put significant pressure on the industry. On average, NIO faces a cost pressure of more than 10 thousand per vehicle. NIO will maintain price stability and uphold the overall competitiveness of its products and services. The company will not prioritize sales volume as its main operating strategy but will maintain a reasonable growth in volume.```