The CEO of Marriott International recently stated that the company had a strong start in global business signings this year.

Latest data shows that the number of newly signed hotel projects in the first quarter increased by 9% compared to the same period last year, demonstrating strong momentum for development. This growth trend confirms the resilience of the global hotel industry’s recovery, particularly reflected in the renewed demand for high-end brands and resort projects. The group’s strategic deployment in key global markets continues to yield results.