Nike’s Chief Financial Officer recently revealed that the company’s gross margin for the fourth fiscal quarter is expected to face downward pressure of 25 to 75 basis points.

It is worth noting that the increase in tariffs in North America alone will impact gross margin by as much as 250 basis points. This pressure on gross margin mainly stems from multiple intertwined factors: on one hand, global supply chains continue to face challenges; on the other hand, increased promotional activities are also squeezing profit margins. Although the tariff impact is significant, the company has partially offset the negative effects through strategies such as optimizing inventory management and adjusting product pricing.Analysts point out that this gross margin guidance reflects the common challenges faced by multinational enterprises in the current trade environment. As geopolitical factors increasingly affect business operations, balancing global supply chain layouts with cost control will become a key issue for sports brands.