Nike's Chief Financial Officer recently admitted that the brand's digital sales channels still have issues with "excessive promotions," and that overall market markdowns remain at a high level.
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The executive pointed out that the frequency and intensity of promotional activities on online platforms remain beyond healthy levels, indicating that the company still needs to optimize its digital sales strategy. Meanwhile, the breadth of product discounts across all channels continues to be high, highlighting the pricing pressure faced by the retail environment.
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