Social media giant Meta Platforms, Inc. announced it will launch a new affiliate marketing experience test program this spring.

The pilot project will be launched first on the Instagram platform, with the North American market connecting to the e-commerce giant Amazon, while the Asian region has chosen to cooperate with the leading Southeast Asian e-commerce platform Shopee. This test marks an important strategic move by Meta in the field of social e-commerce. By integrating the affiliate marketing systems of third-party e-commerce platforms, Instagram users will be able to embed product links directly into their content creation and receive sales commissions. This "content is shopping" experience is expected to reshape the commercialization path of social media.Analysts point out that this initiative not only opens new monetization channels for content creators, but will also strengthen Meta's ecosystem collaboration with global e-commerce platforms. The choice of Amazon and Shopee as the first partners reflects Meta's differentiated strategy based on the characteristics of different regional markets.