USA₮Lights Up Times Square in Green to Highlight Digital Dollar Transactions

USA₮ Showcases Digital Dollar Innovation During NYC St. Patrick’s Day Parade

As New York City welcomes over two million visitors for its iconic St. Patrick’s Day Parade, USA₮, a digital dollar created by Anchorage Digital Bank, is making a bold statement in Times Square. The campaign merges synchronized digital billboards with an interactive street presence, aiming to introduce digital dollar payments to a broad audience. This initiative aligns with the world’s largest and oldest St. Patrick’s Day Parade, which features more than 150,000 participants marching through the city’s core.

Throughout the event, coordinated visuals will light up several of Times Square’s most famous screens, culminating in a unified digital display that demonstrates the instant transfer of digital dollars between individuals. On the ground, brand representatives will hand out 25,000 promotional postcards along the parade route and in Times Square. Each postcard features a QR code, inviting people to download the Rumble Wallet and instantly claim $10 in USA₮ directly to their smartphones. The activation begins at 10 AM ET and concludes at 11:59 PM ET.

This campaign highlights a shift in fintech marketing, focusing on immersive experiences that make advanced financial technology accessible and engaging for everyday consumers. By leveraging major cultural events and large-scale digital displays, brands are capturing the public’s attention in new ways.

How It Works

The process is intentionally straightforward: scan the QR code, download the app, and receive your digital dollars. This technology, already used by over 550 million people worldwide, is now available to anyone in Times Square with a smartphone.

Stablecoins are digital assets built on blockchain technology, designed to keep their value steady while enabling rapid, internet-based payments between wallets. They offer the reliability of traditional currency combined with the efficiency and flexibility of blockchain systems.

“USA₮ builds on the foundation that made USD₮ the world’s most popular stablecoin,” explained Paolo Ardoino, CEO of Tether. “Today, USD₮ serves more than 550 million users globally, enabling fast and reliable digital dollar transfers. USA₮ brings these benefits to a new audience, making it simple for people to use digital dollars in their daily lives.”

“Times Square during St. Patrick’s Day is one of the most vibrant places on earth,” said Bo Hines, CEO of Tether USA₮. “We’re not just advertising—we’re giving people a hands-on experience with the future of money. This campaign lets people try out next-generation digital currency right on their phones. By combining digital billboards with interactive street activities, we’re turning complex technology into something anyone can see, try, and use.”

There’s no need for complicated instructions—just an opportunity to try it. Large-scale events like this are becoming a go-to strategy for fintech and tech companies seeking to connect advanced digital infrastructure with everyday users. For USA₮, that connection is as easy as scanning a QR code.

USA₮ is a digital dollar pegged 1:1 to the U.S. dollar, enabling instant global payments through blockchain technology. Whether you’re sending, receiving, or spending, transactions happen in seconds with compatible wallets and apps. With USA₮, moving money is as effortless as sending a text message.

About USA₮

USA₮ is a stablecoin backed by U.S. dollars and regulated within the United States, supported by Tether, a leader in stablecoin innovation. Designed specifically for the U.S. market and compliant with American regulations, USA₮ aims to be the backbone for the next era of commerce, trade, and finance in the country.

Tether’s backing of USA₮ demonstrates its dedication to advancing U.S. leadership in the digital asset space. As part of the Tether ecosystem, USA₮ sets a new standard for stablecoins in the U.S., focusing on practical use, strong governance, and real-world value.

Important Information

USA₮ is not recognized as legal tender under section 5103 of title 31, United States Code, and is not issued, guaranteed, or endorsed by the U.S. government. It is not covered by FDIC, SIPC, or any other government insurance. This announcement is provided by Tether Operations, S.A. de C.V. for informational purposes only.

Anchorage Digital Bank, N.A. is the official issuer of USA₮, not Tether Operations, S.A. de C.V.