Lao Pu Chow Tai Fook announces an increase in gold jewelry prices; market data shows Lao Pu has raised prices by nearly 30% since the beginning of the year

On March 8, according to the retail prices of pure gold jewelry from major domestic jewelry brands, Chow Tai Fook quoted 1,590 yuan/gram, Luk Fook Jewelry quoted 1,588 yuan/gram, Lao Miao Gold quoted 1,583 yuan/gram, Lao Feng Xiang quoted 1,583 yuan/gram, and Chow Sang Sang quoted 1,585 yuan/gram. At the same time, brands such as Lao Pu Gold and Chow Tai Fook have announced or plan to increase the prices of some gold jewelry products. Recently, Lao Pu Gold launched its first price adjustment of the year, announcing a product price adjustment on February 28, with the actual prices of online and offline products prevailing. According to market data, the range of this price adjustment is between 20% and 30%. This is Lao Pu Gold's first price adjustment in 2026. In 2025, Lao Pu Gold raised product prices three times in February, August, and October. Meanwhile, Chow Tai Fook will also adjust the prices of its gold products, with the adjustment possibly starting in mid-March. Chow Tai Fook stated that product price adjustments are part of the group's daily operational policy, and the company will adjust prices in a timely manner according to market conditions and product demand. (CCTV)