Tesla sales rebounded sharply in some European markets in February

Source: Global Markets Report

After two consecutive years of declining sales in Europe, Tesla is finally showing signs of stability. Released data indicates the company’s market share in three major markets rose significantly in February this year, seen as a positive signal of a rebound in European electric vehicle demand.

In France, despite most competitors posting lower sales than last year, new car registrations for Tesla (commonly used as a reference indicator for sales) rose 55% compared to the previous year. Model Y continued to rank among the top ten best-selling models, accounting for about 82% of Tesla’s sales in France, with Model 3 making up 18%. This lifted Tesla’s pure electric vehicle market share in France to 11.5%, far above the average level of the past three months (about 1.0%).

Norway, which has the highest electric vehicle penetration rate in the world (pure electric vehicles accounted for 98% of new car registrations in February), also saw Tesla performing impressively: registrations rose 32% year-on-year to 1,210 units, regaining the title of the country’s best-selling brand, with Model Y being the most popular model (accounting for 89%). Tesla’s market share in Norway’s pure electric vehicle sector was about 17.0%, demonstrating resilience in its traditionally strong Nordic region.

In Spain, Tesla’s new car registrations in February soared 73.7% year-on-year to 1,595 units. During the first two months of 2026, Tesla’s sales in Spain grew by 72.9% year-on-year.

Tesla’s robust rebound in several major European markets indicates consumer demand for Tesla products has not completely faded.

Analysts pointed out that the sales growth in France, Norway, and Spain may mark the beginning of a rebound for Tesla’s European business. Although the European electric vehicle market as a whole grew strongly in 2025, Tesla was temporarily under pressure due to its brand image, intensified competition, and subsidy reductions. The recent optimization of the Model series, expectations for potential new models, and the gradual rollout of FSD technology in Europe may become key driving forces for a subsequent recovery.