Accor Group's 2025 profit slightly exceeds market expectations
Special Feature: Focus on US Stock Q4 2025 Financial Reports
French hotel group Accor announced on Thursday that, driven by diversified hotel business portfolio and the expansion of its loyalty program, its annual core profit slightly exceeded market expectations.
The group stated that last year's EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) was 1.2 billion euros (approximately 1.41 billion US dollars), compared to 1.12 billion euros in 2024, while the company's compiled analyst consensus was 1.19 billion euros.
Accor Chief Financial Officer Martine Gerow said on a conference call, "In 2026, we will focus on expanding our hotel network, strengthening partnerships within our loyalty program, adjusting our business model in mature markets through more franchise agreements, and completing the sale of our stake in Essendi."
In December, Accor announced it would sell its 30.6% stake in Essendi (formerly AccorInvest). The company plans to use the proceeds to launch a 450 million euro share buyback program in 2026.
The hotel group, which operates brands such as Ibis and Novotel, said its key operating metric for 2025—revenue per available room (RevPAR)—rose 4.2% year-on-year to reach 76 euros.
Accor CEO Sébastien Bazin said in a statement, "Artificial intelligence is rapidly integrating into our digital strategy, and together with our solid project pipeline, allows us to accelerate development and improve efficiency."
In February, the company launched a ChatGPT-based AI direct booking tool aimed at reducing the group's dependence on online travel agencies and cutting distribution costs.
In December last year, France and India reached an agreement to halve the withholding tax on dividends paid by Indian subsidiaries to parent companies, which could impact large French investment groups as well as companies such as Accor, Pernod Ricard, and L'Oréal.
However, Gerow also pointed out: "Currently, there are only about 70 hotels in the Indian market, accounting for slightly less than 1% of our business, and it remains an emerging market."
Editor: Guo Mingyu
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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