Shop While You Ask: Google Integrates AI Shopping Features into Search and Gemini
Google is introducing a new feature that allows consumers to directly purchase products while obtaining AI-powered answers in its search engine and Gemini chatbot. This is part of its overall plan to more directly monetize user engagement with artificial intelligence.
In a letter to the advertising industry on Wednesday, the company stated that its Google Search AI model is testing a new ad format that allows retailers and other advertisers to showcase products. Google said that users can now directly purchase products from Etsy and Wayfair within Gemini. The new "Direct Offers" feature in the AI model will allow brands to offer discounts to potential shoppers.
“We are not only bringing ads into the AI experience of Search, but also redefining the very nature of advertising,” said Vidhya Srinivasan, Google’s Vice President of Ads and Commerce.
As consumers gradually get used to using AI, tech companies are striving to generate revenue through chat functionalities, not just by selling subscription services. Advertising and commercial services will help fund the billions of dollars AI companies plan to invest in infrastructure. Spending by Google, Amazon, Meta Platforms Inc., and Microsoft is expected to reach a record $650 billion by 2026.
Editor: Li Tong
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Jensen Huang steps down, and the "biggest patron" of new AI players is gone too
Anthropic's tens-of-billions IPO investment, Figure AI's additional $1 billion, and Nscale's over $5 billion credit guarantee are all in negotiations but their outcomes remain uncertain. Meanwhile, its $500 billion AI financing platform has stalled, and some clients are considering switching to AMD or Google. Successor Kress has a conservative style and has repeatedly vetoed deals aggressively promoted by Jensen Huang, signaling the possible end of Nvidia's era of bold investments.
Applied Materials (AMAT.US) Q4 Earnings Call: CEO Responds to Capacity Mismatch Concerns, Says No Customer Delayed Delivery; System Capacity Expected to Double by 2028
Applied Materials released its financial results for the fourth quarter of fiscal year 2026 (ending October 25, 2026) after the US stock market closed on November 12.
The End of an Era! Semianalysis: Without Jensen Huang, Nvidia Will Become the Next Apple
Semianalysis believes that Jensen Huang’s departure marks the end of a founder-driven era. Nvidia is highly likely to replicate the "post-Steve Jobs Apple model"—shifting from aggressive bets to stock buybacks—which is not beneficial for either technological advancement or shareholders. A greater concern is that the supply chain advantages, customer trust system, and open-source ecosystem moat personally built by Jensen Huang will be difficult for his successor to replicate. By 2028, over 70% of total production capacity may shift to non-Nvidia players.
Crypto prices
More
